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Style has become such a integral part of scootering. A lot of kids talk about street riding versus park riding, but if you look at riders like Logan Fuller (hands down one of the greatest rail slayers of our day) or Justin Lacosse, these guys show such a level of control and finesse in bowls and parks.
But what about the brands? What brands are succeeding and why? Well, much like the riders, a brands style really matters. How are they marketing? What riders are they supporting? How are they going to last a long time? Longevity is something I speak about a lot.
Now that the core of scootering is growing beyond the outer "crust" there is a vast majority of riders that care more about what a brand represents, rather than who represents a brand. Nowadays, we are looking more at whether or not a brand really cares about scootering. If they don't, then they won't get much support within the community. Our community talks and listens to each other. If you want to win the hearts of the scooter community, you better show you care. And scooter riders aren't stupid, they/we will know if you are genuine or not.
More and more rider owned brands are coming out of the woodwork. The strong will survive this deficit. In scootering, you are with us or against us. If you take our money, you better do something good with it, or we aren't coming back to you. That, folks, is exactly what is happening. Trusted brands are surviving. And after said "dark ages" end, the trusted brands will THRIVE! Again I ask, are you with us or against us?
Jake Hershey
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