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Ethic DTC is an urban brand, by riders, for riders. While always developing new products to catch the users' eye, they never compromise quality. Their products are lighter, stronger, and cooler-looking, for those rebellious riders out there. With a huge street influence, Ethic really showcases the scooter culture within their products, and media outlets. To look cool and stand out from the pack, Ethic DTC is the way to go.